French fractionals for babyboomers
According to research by Ragatz
Associates, total fractional sales volumes increased from nearly $90 million to
almost $2.5 billion between 1999 and
2007; and fractional sales dollars
grew 7.8 percent in 2006 and 8.3
percent in 2007. Because of the
underlying demographics this trend
will continue - even after a few
correction years.
There are 50,000
households in the United States that
own a fractional property. Ragatz
estimates that given an income
threshold for most fractional buyers
of around $200,000, the market size
is over 5 million households, with a current penetration
level of 1% - expected to
reach 5 percent in five years and 10
percent within a decade. Baby
boomers will form a large segment of
this growth as they reach retirement
age and want a second home within
their means - possibly abroad.
If in 4 years just 1% of US customers choose to buy a fractional
property in France, the addressable
market will be 1,500 shares in 2013 - worth
approximately $300 million.